One of our favorite features that we wish more of our dealers would take advantage of is Popularity Search. Our popularity search feature displays the top 5, 10, 20 or more most searched vehicles in your new and used inventory and it’s updated in real time.
Popularity Search display options include:
- Displaying the dealer’s choice of the top ___ searches
- Displaying the Popularity Search on Home, New, Used or any combination of the three
- Displaying counts on how many times each popular vehicle has been searched.
Why you should use it: It’s something fresh and different that adds value to your site. It sparks interest with visitors keeping them on your site longer while giving them one click to a pre-defined search. Visitors can click through to a search of the popular vehicles if they’re unsure of what they’re looking for. The popularity search acts as a tool for you and your customer. They show you what they’re interested in and you give them vehicle suggestions based on the searches other customers have performed. The possibilities are endless but the result is the same, longer site time. The longer they’re on your site, the more likely they are to find the vehicle they want to buy.
To add the Popularity Search feature to your website, simply call your account manager, and they’ll put it up while you’re on the line.