Posts Tagged ‘Dealer HD’

Finding the New Comfortable with Live Chat

Wednesday, September 5th, 2012

Comfortable.  It’s that couch relegated to the man cave because your wife wants it on the curb.  Comfortable. It’s using the technology you always have and getting by.  Comfortable. It’s a stress free work environment.

I can’t speak to the couch comfortable, because if we’re being honest, I’d have thrown it out while you were at work. I can, however, speak on the Dealership kind of comfortable. I think we’ve all gotten pretty comfortable around here.  For the roughly 20% of dealers that have implemented live chat as a selling tool on their dealer websites, I think we can all agree it’s a technology we’re comfortable with now. With a technology that allows customers to click and hold a conversation with our staff to answer questions and set appointments, getting customers into the dealership has become a pretty comfortable process. Where do we take chat from here, without getting uncomfortable though?

See: Uncomfortable (adj): Causing discomfort or annoyance – i.e. waking up early on Sundays, confrontation and new product training.

Dealer HD’s Chatter™ lets dealerships use the chat technology they’ve grown comfortable with while delivering an increased number of chat requests each month.  Chatter™ allows dealerships to chat smarter.  Using behavioral chat technology and delivery system; Chatter™ delivers relevant messages to your customers on site and opens the conversation without any additional effort or hunting needed on the dealership side.  The result?  An increased number of chat requests, conversations and appointments.

Start using our behavioral chat technology, Chatter™ and the only thing that might make you uncomfortable is how many more chats you’re getting each month.

Learn more about Chatter™ and the results dealers are getting.

SPRINTER ORLAND PARK DEALER JOINS DEALER HD

Thursday, August 2nd, 2012

Mercedes-Benz Sprinter Orland Park Launches Website with Dealer HD

(FRANKFORT, Ill.) – August 1, 2012 – Dealer HD is pleased to welcome Orland Park, Illinois Dealer, Sprinter of Orland Park to their nationwide client network with the launch of their website, sprinteroforlandpark.com, this week.

Sprinter of Orland Park is taking advantage of Dealer HD’s full automotive marketing services in addition to the launch of the website, including television production and creative services. In addition to Dealer HD’s digital marketing efforts, Sprinter Orland Park has access to one account manager for all of their account needs and can manage content, inventory and specials easily within the RIMS Administrative system.

“On behalf of everyone at Dealer HD, we are thrilled to provide all traditional and digital marketing services for the new Sprinter of Orland Park,” said Scott Duff, President of PMT Advertising and Account Executive for Sprinter of Orland Park. “It is a pleasure to work with the friendly Sprinter of Orland Park team on their Sprinter branding and campaigns, and we look forward to their success in the Chicagoland area.”

Sprinter of Orland Park is proud to provide the neighboring Tinley Park, Mokena, Homer Glen, Naperville, and Harvey areas with new Sprinter vans and inventory as the local Mercedes Sprinter Chicago area dealer. They are committed to providing their customers with affordable and reliable Mercedes-Benz Sprinter vans and are eager to contribute to the successes of surrounding Chicagoland area businesses and consumers.

For any press inquiries, contact Erin O’Connor at 815.469.4555 x2439 or via email at erin@dealerhd.com.

 

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Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

VALPARAISO MAZDA DEALER TEAMS WITH DEALER HD

Thursday, March 29th, 2012

Kennedy Mazda Indiana Dealer Launches New Website with Dealer HD

(FRANKFORT, Ill.) – March 28, 2012 – Dealer HD is delighted to introduce Valparaiso Indiana Mazda dealer, Kennedy Mazda, to their nationwide client network with the launch of their website, KennedyMazda.com this week.

Kennedy Mazda has fully embraced all automotive digital services and products that Dealer HD has to offer for their Valparaiso Mazda auto needs. Together, Dealer HD and Kennedy Mazda, are creating an auto marketing campaign for Valparaiso Mazda including the new Dealer HD website and additional resources such as live chat, new and used car video reviews and various SEM campaigns.

“I’ve been working with Tom Kennedy, Kennedy Mazda Owner, to create a relevant and effective marketing and advertising agenda for years and am excited for them to join our digital marketing family here at Dealer HD,” said Steve Sirt, Dealer HD Account Representative. “I have had the pleasure of starting from scratch with Tom Kennedy at their original Buick store, and have thoroughly enjoyed the success of the dealership over the years as it grew into Mazda and became a prominent Porter County business as Kennedy Mazda.”

Kennedy Mazda, proud Mazda Gold Cup Award winner, is an established dealership in the Valparaiso and other Indiana communities. Family-owned and operated by Tom Kennedy, your Valparaiso Mazda dealer believes in providing only the best in customer service and experience.

For any press inquiries, contact Erin O’Connor at 815.469.4555 x2439 or via email at erin@dealerhd.com.

 

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Dealer HD is an Automotive Marketing Agency developing and executing digital automotive marketing plans for clients nationwide. With innovative dealer websites, content creation, search engine marketing, search engine optimization, social management and text and email marketing capabilities Dealer HD creates successful campaigns for the modern marketing plan.  Dealer HD is located in Chicago’s southern suburbs.  For more information about how Dealer HD can elevate your dealership marketing visit:  http://dealerhd.com

Presence At Every Moment of Truth

Wednesday, March 28th, 2012

It goes without saying that this has been the year of ZMOT (Zero Moment of Truth).  If you’re not sure what that is, I highly recommend getting a copy of Jim Lecinski’s book, ZMOT Winning the Zero Moment of Truth, put out by Google that explains ZMOT (free download here) and reading it as soon as possible. Its changed the marketing playbook for your dealership for good.

The Zero Moment of Truth comes when a customer is prompted by a stimulus to research and interact with your brand.  As automotive dealers, there are a number of different outlets that customers can reach your brand from. In Winning the Zero Moment of Truth, its shown that customers use 18 different sources before making a purchase decision.  How can you be sure you’re making a positive impression across all those sources?  Tie them together with a product that crosses all the boundaries.  Live Chat.

At the Digital Dealer 12 Conference next week, Contact At Once! Our auto dealer chat partner is giving a presentation to teach you how to be present during that essential zero moment with your customers.  Utilizing live chat on your website broadens your communication channels allowing you to experience those moments with customers and help shape their purchase decisions no matter where they are.

At Dealer HD we agree wholeheartedly with Ed and the Contact At Once! team. We believe that Live Chat is an essential tool for creating a clear communication channel across all your online channels. We’ve been looking for new ways to implement chat in more places and constantly improving chat’s implementation because it works. Our dedication to Live Chat led us to the creation of a completely new product based on the Contact At Once API, which we’re introducing at the Digital Dealer 12 Conference.

Dealer HD’s Behavioral Chat is a sophisticated chat program that listens to what customers are doing on your website and delivers chat requests that are personalized to them. Behavioral Chat results in less impressions, more clicks and better conversions.

If you’d like to stay updated on the official release of Behavioral Chat, stop by our booth at Digital Dealer (#1229) and follow us on Twitter, or like us on Facebook (or heck, why not both?)

We encourage you to sit in on the discussion with Ed Parkinson from Contact At Once! Wednesday at 10am, Session 203, Room Sebastian l-1.

 

Dealer HD Develops New Behavioral Chat Product Powered by Contact At Once!

Tuesday, March 13th, 2012

(FRANKFORT, Ill.) – February 3, 2012 - Contact At Once!, the dealer chat software leader, and Dealer HD, an Automotive Website and Solutions Provider, today announced the immediate availability of a unique chat product that monitors the activities of the online shopper, and serves up highly targeted chat greetings. The new Dealer HD offering, Behavioral Chat, adds a layer of business intelligence logic to Contact At Once! Automotive Chat. This results in a highly relevant and proactive chat greeting which matches the shopper’s interest.

“We have partnered with Contact At Once! for many years and for a number of reasons. They provide the best overall chat customer service with the largest reach: Being able to be used on PC’s, Macs, mobile phones, iPads and numerous other portable devices. On the partner side, they have fantastic support and a well documented API,” Bruce Etzcorn, Dealer HD Director of Product Development said. “We built behavioral chat to increase conversations by delivering tailored messages directly to visitors using their shopping behavior.”

“Behavioral chat provides a way to serve chat greetings that truly reflect what the customer is looking for. As an example, if a shopper is looking at Ford F150s, a chat greeting could drop in that says ‘Our F150 Expert is here to Answer Your Questions.’ Our team has built and applied a layer of Dealer HD business intelligence logic which calls a request into the Contact At Once! system to deliver chat greetings which are attuned to shoppers’ specific desires,” Etzcorn concluded.

“It is gratifying to know that our partners are able to apply new and creative ideas that add value and functionality to our dealer chat products,” said Contact At Once! Founder and Executive Vice President, Marc Hayes. “By applying business intelligence to Contact At Once! chat, Dealer HD has added real innovation, resulting in a unique and compelling chat solution that will greatly benefit our mutual customers.”

Dealer HD Behavioral Chat powered by Contact At Once! is available immediately. Interested dealers may contact their Dealer HD account representative for additional information, or may call 866-222-7712 to schedule a demonstration.

About Contact At Once!

Contact At Once! is the leading automotive chat software provider and operator of the industry’s only dealer chat network connecting more than 9,000 auto dealers with the websites car shoppers visit most often. Adding Contact At Once! dealer chat software to a website typically increases a dealership’s sales conversations by at least 25%. Named to the Inc. 500 as one of America’s fastest growing businesses in August of 2011, Contact At Once! is headquartered in Atlanta, Georgia. For more information about the company’s auto dealer chat product, please visit:http://www.autodealerchat.com.

About Dealer HD

Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience. Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more. Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

FISHERS IMPORT DEALER MAKES THE SWITCH TO DEALER HD

Friday, December 23rd, 2011

Coast to Coast Imports of Fishers, IN Launches Website with Dealer HD

 

(FRANKFORT, Ill.) – December 23, 2011 – Dealer HD is pleased to welcome Fishers, Indiana, luxury pre-owned import dealer, Coast to Coast Imports to their nationwide client network with the launch of their website, coasttocoastimports.com, on Wednesday.

Coast to Coast Imports, a family owned and operated business has been serving customers across the country with the philosophy of providing customers quality vehicles at an unmatched value.  Coast to Coast has access to one account manager for all of their account needs and can manage content, inventory and specials easily within the RIMS Administrative system.

“I am excited to be working with Coast to Coast to dramatically increase their online visits and conversions.  We are implementing an online strategy specifically designed for their dealership and would like to see it leverage their store as the #1 online retailer in their market,” said Justin Duff, Vice President of Sales at Dealer HD.

Coast to Coast Imports serves the needs of customers throughout the Indianapolis area as well as nationwide.  As a family owned and operated dealership they are dedicated to providing customers with a high quality, reliable and up-scale driving experience.

For any press inquiries, contact Erin O’Connor at 815.469.4555 x2439 or via email at erin@dealerhd.com.

 

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Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

SMART CAR DEALER CHICAGO HOSTS WITH DEALER HD

Friday, October 21st, 2011

Smart Center of Orland Park Launches Website with Dealer HD

(Frankfort, Ill.) – October 21, 2011- Dealer HD is pleased to welcome the newest member to the Dealer HD family, Smart Center of Orland Park near Chicago, IL. The Orland Park Smart car dealership has launched their new automotive website,  smartoforlandpark.com, within the Dealer HD expanding nationwide client network.

Dealer HD is excited to begin this journey with Smart of Orland Park and has developed their marketing strategy using a mix of traditional and digital media.  The Chicago Smart car dealer website is custom designed with the Smart car customer in mind, from design elements to customer resources and smart inventory while covering all the smart details between.

“We are looking forward to working with Smart of Orland Park and their team,” said Justin Duff, Vice President of Sales at Dealer HD. “We anticipate a successful outcome for the Smart car Orland Park dealer as their campaign gets under way in the Chicago smart car market.”

Smart Center of Orland Park proudly serves all of Chicago Illinois area customers Smart car needs. Smart and its staff are committed to providing excellent customer service to all Smart customers to all of Chicagoland and the south suburbs.

For further information on Dealer HD please contact Erin O’Connor at 815.469.4555 x2439 or via email at erin@dealerhd.com.

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Dealer HD is a full service, Automotive Advertising Agency and website provider serving clients nationwide.  Dealer HD provides customer dealer websites and a suite of digital and traditional marketing products with the mission of increasing brand awareness and giving outstanding and measurable returns on investments for all clients.

Dealer HD Partners with Gumiyo Mobile for Text Marketing Platform Technology

Tuesday, October 18th, 2011

Dealer HD’s Text Marketing program will run exclusively with Gumiyo

 

(FRANKFORT, Ill.) – October 18, 2011 – Dealer HD is proud to announce its recent partnership with Gumiyo Mobile to support its text-marketing platform.  Under the partnership, Dealer HD’s dealership text marketing services run exclusively on the Gumiyo platform.

Dealer HD integrates text marketing into its dealer websites, window stickers and vehicle posters to give inventory ultimate accessibility.  Dealerships using the text-marketing program also have access to build their own mobile VIP databases to deliver messages, incentives and specials directly to customers.

“Working with Gumiyo has allowed us to take our mobile marketing efforts to the next level,” said Justin Duff, Vice President of Sales at Dealer HD.  “We’re always seeking innovation and with Gumiyo we know we have a trusted platform for development and implementation.  Bringing this technology to dealerships has been a game changer.”

Taking mobile marketing to the next level, text IDs have also been implemented in traditional marketing approaches for Dealer HD clients such as newspaper ads, direct mail pieces and point of sale materials.

Dealer HD’s text marketing platform has launched ahead of its scheduled feature update to bring clients the benefits of texting even sooner.  To learn more about text marketing opportunities with Dealer HD visit our Text Marketing Page or contact Erin O’Connor at 815.469.4555 x2439 or erin@dealerhd.com.

 

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About Dealer HD

Dealer HD is an Automotive Advertising Agency and Website provider serving clients Nationwide.  Dealer HD provides custom dealer websites and a suite of digital and traditional marketing products with the mission of increasing brand awareness and giving outstanding and measurable returns on investments.

 

About Gumiyo

Gumiyo Mobile is the provider of the Mobile Ready Platform, a cloud-based software-as-a-service (SaaS) that enables digital and traditional publishers, agencies, and ISV’s to rapidly produce and launch mobile websites, applications, services and messaging programs to virtually any device in a highly scalable way.  Gumiyo’s enterprise-class platform is
available as a private label solution for the mass-deployment of mobile marketing products to end-advertisers. Gumiyo’s platform deeply integrates with data feeds, inventory systems, financial systems, websites, CRM and ERP systems to create rich and useful mobile applications in any market and for any audience.

As one of the earliest entrants in the field of mobile publishing, business, and marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and strategic planning, mobile content development and monetization, and mobile execution strategies within a number of industry verticals including newspapers and media, retail automotive, real estate, retail, online advertising and marketing.

Courtesy Auto Group Hosts with Dealer HD

Friday, October 14th, 2011

Courtesy Auto Group Launches Portal Website with Dealer HD

(FRANKFORT, Ill.) – October 14, 2011- Dealer HD is pleased to welcome the newest member to the Dealer HD family, Courtesy Auto Group, with the launch of the new Dealer HD website, http://thecourtesyautogroup.com/, within their nationwide client network.  The Courtesy Auto Group of Danville and Crystal Lake, Illinois has 5 franchises and hundreds of new vehicles to choose.

We are anxious to assist Courtesy Motors with digital media to best suit their needs and attract the Central and Northwest Illinois customers.  Courtesy Auto Group has exclusive access to a Dealer HD account manager for one-on-one support regarding all web needs such as inventory, website content, specials and industry updates.

“The Dealer HD team and I are honored to do business with the Fregia family and Courtesy Auto Group,” said Steve Sirt, Dealer HD Account Executive for Courtesy Auto Group.  “We’re anticipating great things ahead for the Courtesy Auto Group at the Danville and Crystal Lake dealerships.”

Courtesy Auto Group proudly serves the Northwest Illinois area consumers with any Buick GMC needs and the Central Illinois area customers with all Dodge, Ford, LINCOLN and RAM needs.  The Fregia family and their Courtesy Motors franchises offer excellent customer service and vehicles for all different lifestyles.  Fregia’s Courtesy Auto Group is family owned and operated with honesty and integrity since 1991.

For further information on Dealer HD please contact Erin O’Connor at 815.469.4555 x2439 or via email at erin@dealerhd.com.

 

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Dealer HD is a full service, automotive website and solutions provider, in which we serve clients nationwide.  We launched in 2006 and are located in Frankfort, the southern suburbs of Chicago.  The Dealer HD team provides customizable programs for any dealership and allows the dealership to have access to their website for quick modifications and easy corrections.  Mobile applications, social networking and future web innovations for your website can be made possible by Dealer HD.

Dealer HD Receives Phoenix Award at Automotive Website Awards

Monday, October 10th, 2011

DHD Presented with Award Acknowledging Up and Coming Companies to Watch

(FRANKFORT, Ill.) – October 10, 2011 – Dealer HD has received its second consecutive Automotive Website Award after accepting a 2011 Phoenix Award at this year’s ceremony at Caesar’s Palace in Las Vegas, Nevada on Friday.

The Automotive Website Awards, presented by PCG, give car dealers a non-biased evaluation on website design, technology, search marketing, mobile websites and mobile applications. For full details on the awards visit:  Web Wire or AutomotiveWebsiteAwards.com.

Bruce Etzcorn, Justin Duff, Brian Pasch at the 2011 Automotive Website Awards

The Phoenix award is presented to companies that are rising stars in the industry that are making significant investments to improve their website platforms to dealers. Dealer HD was one of two companies recognized with the award this year. In 2010 Dealer HD was first recognized for its contributions to Dealer Websites with the receipt of a 2010 Automotive Website Peak Performance Award.

“It’s an honor to be recognized by PCG two years in a row for exceptional performance as an automotive advertising agency. With all the industry consolidation over the past year, winning the AWA Phoenix award proves that small companies can continue to make a big impact.” said Justin Duff, Vice President of Sales at Dealer HD. “I want to thank our clients for making us who we are today. Their ideas continually inspire our product improvements and new development.”

Integrating traditional advertising and interactive marketing techniques, Dealer HD bridges the gap between website provider and Automotive Advertising Agency. With each feature release Dealer HD brings dealerships products that provide customers with an improved online and in-dealership experience.

“We have learned you can’t fall asleep at the wheel. Competition is stronger than ever and every AWA winner has pushed the automotive industry forward. There is no doubt 2012 will bring even more advances to the online automotive marketing space,” said Bruce Etzcorn, Director of Product Development at Dealer HD.

To learn more about Automotive Dealer Websites or additional digital marketing products from Dealer HD please contact Erin O’Connor at 815.469.4555 x2439 or erin@dealerhd.com.

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About Dealer HD
Dealer HD is an Automotive Advertising Agency and Website provider serving clients Nationwide. Dealer HD provides custom dealer websites and a suite of digital and traditional marketing products with the mission of increasing brand awareness and giving outstanding and measurable returns on investments.