Time Capsule – How Have Dealer TV Commercials Changed?

The waves of change sweep across us daily.  Unfortunately you can’t see the change that’s happening to you now.  It may take weeks or months or years to physically see change.  Video is great because we have a recorded account of what took place at a given place and time. It’s much easier to compare two videos 10 years apart than what you see today to a memory from long ago.

Car Dealers have been advertising on television for decades.  They may have looked different or sounded different but they all had one purpose: SELL MORE CARS!  Dealers have been looking for unique ways to attract potential customers into their showrooms.  You’ve seen all the ways in which they attempt to do this. Promotions, rebates, incentives, low interest rates, gifts, celebrity appearances.  I thought it would be interesting to dig up an OLD commercial from a client of ours and compare it to a newer, more modern take.

Watch both of these closely and ask yourself:

• What is the message?
• What does the commercial showcase in terms of product?
• What ways can the customer inquire about more information?
• How long is the commercial?
• What is the hook?
• Would either commercial have worked in the other time period?

Tags: Dealer HD, Phillips Chevrolet, TV, Video

This entry was posted on Wednesday, February 11th, 2009 at 12:16 pm and is filed under Television & Radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.