(FRANKFORT, Ill.) – February 17, 2010 – Dealer HD has taken strides in SEO with its 1.13 update.  Changing the URL structure used for vehicles on their websites, Dealer HD has increased inventory-indexing capabilities using Pretty URLs.

With the addition of Pretty URLs during the 1.13 quarterly update, Dealerships hosting their websites with Dealer HD will benefit from increased indexing capabilities and additional keywords on every vehicle in their inventory.

The Pretty URL addition has two components – the URL structure on all vehicles has changed from a dynamic structure to static which increases every vehicles ability to be indexed because the URL will remain the same for the length it stays in inventory on the website.  Whereas dynamic URLs contain variables that sometimes confuse search engines.  Pretty URLs also contain commonly searched keywords allowing vehicles to be optimized and found on search engines like Google, Yahoo! and Bing more easily.  The new URLs include each vehicles’ Type (new, used, commercial, etc.), Year, Make and Model.

“A static URL structure makes sense right now. Search Engines are putting a lot of weight on keywords in the URL and you just can’t ignore that,” said Bruce Etzcorn, Director of Product Development at Dealer HD. “We pride ourselves on our commitment to ensuring Dealer HD clients have websites that take advantage of what works today and make them ready for what’s to come tomorrow.”

Dealer HD’s 1.13 service update focused on SEO improvement and Dealership lead management capabilities.  For more information on the 1.13 update and Dealer HD’s Automotive Website services visit dealerhd.com

###

Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

If you’ve been following us over here at DHD, I’m sure you’ve noticed we’ve had a pretty busy 2010 thus far.  We’re very happy with the progress we’ve been making on the development side, and we’re getting ready for our first update of 2010 this weekend.

We’ll be implementing RIMS features that will help us help YOU as dealers.  Our mission here is to make things as easy-to-use as possible when it comes to your website.  In the next few days if you’re a DHD client you’ll be getting our email with the details of the 1.13 update and features you can look forward to.  If you’re not a Dealer HD client yet, don’t worry, we’ll let you in on the features too.  They’ll be added right here on the DHD blog as they’re available.

In addition to our development efforts this year we’ve also made a point make our brand more available.  You’ll be seeing more of us in your dealer publications and dealer forums.  We want you to know what we’re up to and what you think.  Check us out in Auto Success on page 16, Auto Dealer Monthly on pages 26-29 and in our latest AS Podcast.

For all of you heading to Orlando for NADA, we’d love to meet you.  Stop by our booth, #461 to chat.

(FRANKFORT, Ill.) – January 22, 2010 – Dealer HD’s Vice President of Sales, Justin Duff sat down with Auto Success this month to discuss the industry, his experience and Dealer HD’s take on where dealerships are headed with interactive media, for a podcast that airs today.

The podcast, available for download on AutoSuccessOnline.com and iTunes, it is a first for Dealer HD and a starting point for becoming more vocal in the industry.  “Up until now, we’ve been fairly quiet.  Our focus has been building the best products we can and earning trust.  Now we’re ready to start making some noise,” said Justin Duff, Vice President of Sales.

Topics include: effective website tools, SEO strategy and the use of video.  Duff discusses how dealers can improve the effectiveness of their websites to garner more quality leads.  Social media is also a hot topic.  He describes the roles social media plays for dealerships.  ”Dealers need to think of social media more as a way to build relationships with their customers, rather than a direct sales approach.”  Full details are available in the podcast.

Partnering with Auto Success on the podcast as well as with other advertising ventures in 2010 Dealer HD is planning to become a more prominent fixture in the dealer website market.  With new Dealer HD products and services up for release early this year you can expect to see and hear a lot more about DHD. As always, to find out the latest with Dealer HD, visit www.dealerhd.com

###

Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.