Are You Feeling Anti-Social?

I just moved to town and I don’t really know anybody.  I mean, I’m pretty familiar with the cool cats around here.  They’re definitely famous and they’ve got huge followings.  So I was shocked when I got a random e-vite the other day for a party hosted by everyone cool in town.  It was being hosted at this huge mansion on top of a mountain.  No way can this be happening.  Oh well I decided to go and at least see what the buzz was all about.  I walked up to the gates of the mansion and of course there were cool cars everywhere.  There was even a helicopter.  Neat.

I walked through the door and immediately recognized everyone.  Firefox was making drinks behind the bar.  Yahoo was giving MSN a giant wedgie.  I walked a bit further in and saw Google hanging out with what must have been 10 models.  “0 1 0 1 1 1 1 1 0″, he muttered as I walked by.  I don’t think people like me around here.  Well I think I’ll stay a while and mingle.  Oh by the name, let me introduce myself.  My name is Twitter.

Life is a party!  At least on the web where everything is going “social”.  It’s not entirely new either.  The idea of social platforms has been around for a while but the mediums they are cropping up in are changing almost daily.  Twitter is one of newest and most popular trends in social media.  It may not make sense to you now but the future marketing potential for your dealership is HUGE!  Our next update to Dealer HD brings a lot of changes that will make your dealership extremely unique is the social marketplace.  We’re doing things that no one else has even touched yet.  You’re all in for a treat on this one, I promise.

Let’s get a jump start on learning and putting social media to practice:

1. Sign up for a Twitter account for you personally – Follow people that are relevant to you.  The goal here is to find people who will teach you things and learn as much as you can.
2. Sign up for a Twitter account for your dealership – Again follow those relevant to you and start posting links to your website (specials, hot cars, coupons, news & events and promotions).  Build up your following.
3. Create a Facebook page for your dealership – This will allow you to upload new photos, events, videos and testimonials.  Customers might find you on Facebook before they find your website.  Cover all your angles.
4. Blog – Start a blog for yourself and for your dealership.  Write about anything any everything.  Recycle manufacturer press releases and put a twist on them with your own words.

This is only the beginning and there are new social networks being launched daily.  We’ll make sure that you are prepared for this next wave in online automotive marketing.  Web 2.0 is here and I have a feeling Web 3.0 is just around the corner.  Don’t hide from change, embrace it!  You’ll reap the rewards if you can get over being anti-social.