Look Out – It’s Viral!

No, I’m not talking H1N1 here.   I’m talking about the subconscious “watch it and pass it on” phenomenon.  A few weeks ago a friend of mine sent me A Day at the Office.  I watched it, and after I’d cleared the tears of laughter from my eyes I set about sending it to everyone I knew without hesitation.

Video is sticky, we’ve been told that until we were blue in the face for a while now.  Everybody knows and everybody is doing their part to get video of some kind on their website.  Vehicle videos are a popular feature here at Dealer HD too – new vehicles have video reviews and used vehicles have the ability to get live voice video with custom scripts.  Things have come a long way in terms of car shopping, and video has made it possible.

At this point, you’re probably thinking, “ok we get it, but what’s with the Day at the Office video?”  The two types of video are essentially unrelated – one works without the other just fine – but what if you used both?  Vehicle videos and commercials are used to directly sell your products.  Viral video, on the other hand, gives added value to your brand without pushing the sale.   Subtle connections can be made between your brand and your customers and when they’re done right they spread like wildfire.