Posts Tagged ‘Site Content’

Dealer HD Funnels Traffic using SEO – Utilizing advancements in SEO Dealer HD funnels traffic with Canonical URL Tag

Friday, October 9th, 2009

(FRANKFORT, Ill.) – September 29, 2009 – Dealer HD is now using the Canonical URL tag on all websites to funnel traffic exactly where you want it.  The Canonical URL tag is said by many to be the best addition to SEO practices since the site map.

A Canonical URL tag tells search engines what to do with duplicate content and allows them to direct indexed pages to the correct location.  Duplicate content crops up based on different ways of entering a web address. (Typing www.dealerhd.com pulls duplicate content of accessing a site by simply typing dealerhd.com).

Director of Product Development, Bruce Etzcorn explains that, “While Duplicate content sounds like a good thing to have on a Search Engine, it could effect what is and isn’t listed on Search Engine Results Pages (SERPS). Among other things, this will also serve as a funnel of sorts and direct all links to the correct address we are tracking in Google Analytics.”

Keeping up with SEO practices is not just a goal at Dealer HD it is a business strategy. “SEO is changing every day.  Our Search Engine Optimization team is continually working to evolve and update our practices and processes so that our dealer websites have the very best SEO.  You can’t lag behind on SEO and be a success in today’s online automotive marketing arena,” said Justin Duff, National Sales Director.

If you’re interested in learning more about Dealer HD’s SEO strategies or Hyper SEO program, please visit dealerhd.com

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Dealer HD is an Automotive Web Solution serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web solutions with a comprehensive Admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.