(FRANKFORT, Ill.) – February 17, 2010 – Dealer HD has taken strides in SEO with its 1.13 update.  Changing the URL structure used for vehicles on their websites, Dealer HD has increased inventory-indexing capabilities using Pretty URLs.

With the addition of Pretty URLs during the 1.13 quarterly update, Dealerships hosting their websites with Dealer HD will benefit from increased indexing capabilities and additional keywords on every vehicle in their inventory.

The Pretty URL addition has two components – the URL structure on all vehicles has changed from a dynamic structure to static which increases every vehicles ability to be indexed because the URL will remain the same for the length it stays in inventory on the website.  Whereas dynamic URLs contain variables that sometimes confuse search engines.  Pretty URLs also contain commonly searched keywords allowing vehicles to be optimized and found on search engines like Google, Yahoo! and Bing more easily.  The new URLs include each vehicles’ Type (new, used, commercial, etc.), Year, Make and Model.

“A static URL structure makes sense right now. Search Engines are putting a lot of weight on keywords in the URL and you just can’t ignore that,” said Bruce Etzcorn, Director of Product Development at Dealer HD. “We pride ourselves on our commitment to ensuring Dealer HD clients have websites that take advantage of what works today and make them ready for what’s to come tomorrow.”

Dealer HD’s 1.13 service update focused on SEO improvement and Dealership lead management capabilities.  For more information on the 1.13 update and Dealer HD’s Automotive Website services visit dealerhd.com

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Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

I found this really cool article by Michael Arrington.  I think it really brings an important question to the table.  I admit that I did not understand twitter for MONTHS and couldn’t fathom how it could possibly be useful.  I’m starting to see the light.  You can follow me HERE.  The article is below…enjoy.

“At a dinner tonight with a friend the conversation turned to Twitter. He just didn’t get it, and he’s certainly not the first person to tell me that. Specifically, my friend didn’t understand the massive valuation ($250 million or more) that Twitter won in its recent funding. I told him why I thought it was more than justified: Twitter is, more than anything, a search engine.

I told him what I thought of Twitter as a micro-blogging service: it’s a collection of emotional grunts. But it’s wonderful nonetheless. And enough people are hooked on it that Twitter has reached critical mass. If something big is going on in the world, you can get information about it from Twitter.

Twitter also gathers other information, like people’s experiences with products and services as they interact with them. A couple of months ago, for example, I was stuck in the airport and received extremely poor service from Lufthansa. I twittered my displeasure, which made me feel better – at least I was doing something besides wait in an endless line. I’ve also Twittered complaints about the W Hotel (no Internet, cold room) and Comcast (the usual Internet gripes).

More and more people are starting to use Twitter to talk about brands in real time as they interact with them. And those brands want to know all about it, whether to respond individually (The W Hotel pestered me until I told them to just leave me alone), or simply gather the information to see what they’re doing right and what they’re doing wrong.

And all of it is discoverable at search.twitter.com, the search engine that Twitter acquired last summer.

People searching for news. Brands searching for feedback. That’s valuable stuff.

Twitter knows it, too. They’re going to build their business model on it. Forget small time payments from users for pro accounts and other features, all they have to do is keep growing the base and gather more and more of those emotional grunts. In aggregate it’s extremely valuable. And as Google has shown, search is vastly monetizable – somewhere around 40% of all online advertising revenue goes to ads on search listings today.

And as John Battelle says, its not clear that Google or anyone else can compete with Twitter at this point (Facebook’s giving it a solid try, though).

And it’s not just ads that can bring in the money. Brands need tools to make sense of all this data that Twitter doesn’t yet supply. Third parties like Scout Labs are going to be mining this data themselves, I’m sure. But there are lots of other ways Twitter can tax the utility they are bringing to brands. If they manage to turn down the acquisition offers like Facebook did a couple of years ago, there’s no reason Twitter can’t find revenue streams that will support them as a standalone company. Possibly even a public one.”

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