Website Essentials: Current Specials

In newspaper’s glory days it was hard to find the funnies under all the auto ads.  Today, the paper at the curb is feather light and autos has dwindled significantly. Where are the cars?

Online Specials pick up where your print ads leave off. Since nearly everyone that spent their Sundays scouring the autos section has moved to online shopping, keeping your Internet specials current is essential. I say current because putting them up just isn’t enough.

The Internet holds a great advantage over print advertising – it’s instant.  You can replace specials as soon as a car sells or add and take away at will, no deadlines apply.  Regularly updating your online specials keeps frequent visitors interested and new visitors likely to return. Why? Because honestly, no one likes reading the same page in a book over and over again and stale specials have the same effect.  With a competitor’s inventory a few clicks away its important not to let the Internet’s advantage over print become its downfall.

If you’re a Dealer HD customer and you need a quick tutorial on Inventory or other specials, please contact us.  We’re more than happy to help!