(FRANKFORT, Ill.) – February 23, 2010 – Dealer HD is now offering a Dealer texting program that allows dealers to provide vehicle information, promotional and service updates directly to customer’s mobile phones.

The Dealer HD 1.13 service update included website features like Pretty URLs and products like the Lead Central ILM, Dealer HD’s texting program is yet another strong addition from the quarterly update.

The texting platform is versatile and unique to Dealer HD.  One of its differentiators is that Dealer HD allows customers to get information on every vehicle on the dealer’s lot.  Texting an assigned number will text back Year/Make/Model, mileage, body, engine information and dealer notes, as well as a link directly to the vehicle where customers can view photos and schedule a test drive.  The platform is not limited to just vehicle texting – it has promotional and service capabilities as well.  Text-to-win contests and service coupons or notifications can also easily be set-up using the Texting admin.

“Having your inventory text-ready allows your dealership to send vehicle details to customers instantly – while they’re interested and on a platform they prefer,” says Bruce Etzcorn, Director of Product Development at Dealer HD. “With text messaging use rising year after year, you cannot ignore SMS as a valid communication channel any longer.”

Dealer HD’s 1.13 service update focused on SEO improvement and Dealership communication capabilities.  For more information on the texting and Dealer HD’s Automotive Website services visit dealerhd.com

###

Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations

(FRANKFORT, Ill.) – February 19, 2010 – As part of the SEO upgrade made in the 1.13 service update, Dealer HD has made its image galleries smarter by adding additional descriptive tags for search engines.

Dealerships hosting their websites with Dealer HD will see increased indexing of images with the Smarter Image galleries.  Descriptive tags will continually be added to every photo in every media gallery hosted.  The tags extend to all vehicle photos in inventory, media player slides and photos as well as uploaded advertising.

“Search Engines can’t ’see’ what an image is. Providing alternate text to describe that image to Google, Bing and Yahoo allows them to index the photo and display it in their search results,” said Bruce Etzcorn, Director of Product Development at Dealer HD. “The RIMS Admin adds these descriptions to each photo displayed on all Dealer HD websites creating more information about each vehicle and even more indexable content.”

Adding descriptive tags to images on dealer websites allows them to be “seen” by search engines and eases the ability for them to index with the rest of a website’s content. Smarter Image Galleries ensure that all images are capable of being processed by search engines, ensuring increased search results.

Dealer HD’s 1.13 service update focused on SEO improvement and Dealership lead management capabilities.  For more information on the 1.13 update and Dealer HD’s Automotive Website services visit dealerhd.com

###

Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

(FRANKFORT, Ill.) – February 17, 2010 – Dealer HD has taken strides in SEO with its 1.13 update.  Changing the URL structure used for vehicles on their websites, Dealer HD has increased inventory-indexing capabilities using Pretty URLs.

With the addition of Pretty URLs during the 1.13 quarterly update, Dealerships hosting their websites with Dealer HD will benefit from increased indexing capabilities and additional keywords on every vehicle in their inventory.

The Pretty URL addition has two components – the URL structure on all vehicles has changed from a dynamic structure to static which increases every vehicles ability to be indexed because the URL will remain the same for the length it stays in inventory on the website.  Whereas dynamic URLs contain variables that sometimes confuse search engines.  Pretty URLs also contain commonly searched keywords allowing vehicles to be optimized and found on search engines like Google, Yahoo! and Bing more easily.  The new URLs include each vehicles’ Type (new, used, commercial, etc.), Year, Make and Model.

“A static URL structure makes sense right now. Search Engines are putting a lot of weight on keywords in the URL and you just can’t ignore that,” said Bruce Etzcorn, Director of Product Development at Dealer HD. “We pride ourselves on our commitment to ensuring Dealer HD clients have websites that take advantage of what works today and make them ready for what’s to come tomorrow.”

Dealer HD’s 1.13 service update focused on SEO improvement and Dealership lead management capabilities.  For more information on the 1.13 update and Dealer HD’s Automotive Website services visit dealerhd.com

###

Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.