(FRANKFORT, Ill.) – February 17, 2010 – Dealer HD has taken strides in SEO with its 1.13 update.  Changing the URL structure used for vehicles on their websites, Dealer HD has increased inventory-indexing capabilities using Pretty URLs.

With the addition of Pretty URLs during the 1.13 quarterly update, Dealerships hosting their websites with Dealer HD will benefit from increased indexing capabilities and additional keywords on every vehicle in their inventory.

The Pretty URL addition has two components – the URL structure on all vehicles has changed from a dynamic structure to static which increases every vehicles ability to be indexed because the URL will remain the same for the length it stays in inventory on the website.  Whereas dynamic URLs contain variables that sometimes confuse search engines.  Pretty URLs also contain commonly searched keywords allowing vehicles to be optimized and found on search engines like Google, Yahoo! and Bing more easily.  The new URLs include each vehicles’ Type (new, used, commercial, etc.), Year, Make and Model.

“A static URL structure makes sense right now. Search Engines are putting a lot of weight on keywords in the URL and you just can’t ignore that,” said Bruce Etzcorn, Director of Product Development at Dealer HD. “We pride ourselves on our commitment to ensuring Dealer HD clients have websites that take advantage of what works today and make them ready for what’s to come tomorrow.”

Dealer HD’s 1.13 service update focused on SEO improvement and Dealership lead management capabilities.  For more information on the 1.13 update and Dealer HD’s Automotive Website services visit dealerhd.com

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Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

(FRANKFORT, Ill.) – February 12, 2010 – Dealer HD will unveil its Internet Lead Manager, Lead Central, this weekend at the NADA Convention and Expo in Orlando, Florida.

Combining the ease-of-use of Dealer HD’s RIMS Admin with lead processing power the Lead Central ILM is designed to manage leads from a dealer’s website and 3^rd party providers.  Lead Central was designed with dealerships’ workflow in mind.  Features include a task manager, appointment calendar, documented correspondence and response time, HTML mailer templates as well as customizable phone and email scripts.

“Adding a lead management tool to our offerings was a natural step for us,” said Justin Duff, Vice President of Sales at Dealer HD.  “We’ve built Lead Central into our RIMS Admin to give our clients a fully integrated lead management system.  One login, one click.”

Lead Central has been integrated into the Dealer HD RIMS Admin interface allowing Dealer HD customers to easily toggle back and forth between the lead manager and website tools.  Lead Central is available as a standalone product as well and does not require users to host their sites with Dealer HD.

Dealer HD prides itself on providing cutting edge technology to its clients, giving them a leg up in an ever-competitive market.  Lead Central is just one of the many product releases Dealer HD has planned for 2010.  For more information on Dealer HD, product releases and becoming a Dealer HD client, please visit dealerhd.com

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Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience.  Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more.  Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

If you’ve been following us over here at DHD, I’m sure you’ve noticed we’ve had a pretty busy 2010 thus far.  We’re very happy with the progress we’ve been making on the development side, and we’re getting ready for our first update of 2010 this weekend.

We’ll be implementing RIMS features that will help us help YOU as dealers.  Our mission here is to make things as easy-to-use as possible when it comes to your website.  In the next few days if you’re a DHD client you’ll be getting our email with the details of the 1.13 update and features you can look forward to.  If you’re not a Dealer HD client yet, don’t worry, we’ll let you in on the features too.  They’ll be added right here on the DHD blog as they’re available.

In addition to our development efforts this year we’ve also made a point make our brand more available.  You’ll be seeing more of us in your dealer publications and dealer forums.  We want you to know what we’re up to and what you think.  Check us out in Auto Success on page 16, Auto Dealer Monthly on pages 26-29 and in our latest AS Podcast.

For all of you heading to Orlando for NADA, we’d love to meet you.  Stop by our booth, #461 to chat.