Temperatures below freezing, harsh bitter wind, freezing rain and snow flurries…Brrr!  This Chicago winter weather isn’t here just yet, but it will arrive before we know it.  And before it’s too late, be sure to get your vehicle inspected and ready to handle the winter months ahead. Check out the Winter Checklist for some helpful winter tips and reminders or download the PDF here!

Visit your local dealership for winter savings and discounts on parts and service – they want to help keep you safe and keep some money in your pocket.  Good luck and have a safe and healthy winter season!

NOTE to All Dealer HD Clients: We encourage you to take advantage of the Coupon Creator feature in the RIMS Admin to advertise your dealership’s current parts and service specials.  The simple, easy-to-use Coupon Creator allows you to enter the offer, description, details (in a bulleted list if you’d like), disclaimer and start/end dates which will display in a clean, printer friendly coupon on your parts specials and/or service specials page of your Dealer HD site.  If you have any questions, don’t hesitate to contact your assigned Dealer HD account manager.

The weather’s heating up, summer’s coming and so is road trip season.  It’s that time of year, when teens and adults alike pack up and head where ever the road takes them. 

This is the perfect opportunity to up the ante on your service specials and SUV/Crossover deals.  In my experience, there are three things that have the power to doom a road trip.  

1.  No Leg Room.  Nothing’s worse than being packed into a tiny car for 19 hours dreaming of sunshine and wide open spaces.  SUVs and Crossovers provide the perfect get away vehicle, cargo room so Jimmy’s duffle doesn’t end up in your lap and enough leg room for a basketball MVP and heck, maybe even a DVD player.
2. Car Trouble.  Pulling over for gas in Bowling Green at 4 am and finding your brakes are out is no way to get to Panama City.  (Trust me, its happened).  Save travelers a trip to the Bates Motel and offer full service clinics before they go.  Add a healthy mix of service specials to your website and I think you’ll be impressed with the feed back.  After all, some drivers only get their cars worked on before long trips.
3. Bad Directions.  So, you’re not Magellan and your co-pilot thinks the map should be rotated so you’re always driving North.  Before you know it, you’re in Detroit when you were heading for North Carolina.  It happens but unless you’re on survivor, everyone’s in it together.  If you have  vehicles in your inventory with navigation installed, highlight them.  Twice.  Are nav systems something your parts department can install?  Even better.  They’re a great feature and an easy sell, especially for people that love the open road.

There are more than enough road trip woes out there, but these are some of the few you can remedy right at the dealership.  Get your specials up, vehicles priced to sell and the locals ready for adventure.