SAVE A TREE:  Try to alternate sending email blasts and direct mail pieces.  Or try to send out a quarterly e-newsletter to inform Clients and prospective customers of what’s happening at your dealership!  Not only will you be saving a tree or two, you may find that you can reach a different audience, too!

SAVE ENERGY:  Notify Clients of ways they can save money, energy, wear and tear on their vehicle AND the environment with routine maintenance.  This is a simple yet big way to help the environment, the Client and your dealership!  Download the following Green Maintenance Tips brochure from NADA.

SELL GREEN VEHICLES:  Promote your hybrids and fuel-efficient vehicles in your inventory!  Take advantage of the Green vehicle label on the Dealer HD sites.  It draws the consumers’ attention and helps your dealership sell environmentally friendly vehicles!  Also, be sure to check out the NADA Green Selling Tips to help your dealership learn a few more ideas on how to sell the fuel-efficient vehicles in your inventory.