The Search Engine Marketing (SEM) Manager role will have a knowledge of search engine marketing (PPC, CPM model). This role will undertake many of the technical aspects of search engine marketing and utilize web analytics data in order to optimize the search engine marketing campaigns for Dealer HD clients. This individual will be responsible for optimizing keywords and their associated landing pages in our search engine marketing program. This role will perform PPC, CPM model advertising, including analysis of these campaigns, user behavior, conversion analysis and sales funnel as well as measuring other activities.

Responsibilities:

• Manage and expand search engine marketing campaigns to meet clients’ defined goals and strategic objectives
• Provide forecasts for cost, traffic and RIO for search marketing channels
• Analyze and report on key metrics for SEO and PPC campaigns in Google, Yahoo and other search engines
• Work effectively with a broad spectrum of both internal team members and external vendors/clients
• Build, analyze and test SEO and PPC (Sponsored Search) campaigns and strategies including landing page and ad testing
• Manage all aspects of SEM reporting including daily activity reports, tracking codes and technical campaign requirements
• Analyze categories with competitive websites to gain market intelligence

Required Skills:

• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility
• Comfortable working with team members on all levels
• Demonstrated ability to manage projects, delegate to team members, time and task management
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Excellent writing skills and the ability to write details articles demonstrating expertise and authority in all Internet Marketing fields

Qualifications:

• At least 2 years experiences in SEM, SEO, Google Analytics, Social Media and AdWords PPC Management
• Google Adwords Certified
• Bachelor’s degree in marketing or related field preferred
• Expert analytic and quantitative abilities
• Strong Excel skills with experience building spreadsheets
• Full understanding of all SEM marketing metrics including CTR, ROI, and ROAS
• Superb verbal and written communication skills
• Quick learner

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