Archive for March, 2012

VALPARAISO MAZDA DEALER TEAMS WITH DEALER HD

Thursday, March 29th, 2012

Kennedy Mazda Indiana Dealer Launches New Website with Dealer HD

(FRANKFORT, Ill.) – March 28, 2012 – Dealer HD is delighted to introduce Valparaiso Indiana Mazda dealer, Kennedy Mazda, to their nationwide client network with the launch of their website, KennedyMazda.com this week.

Kennedy Mazda has fully embraced all automotive digital services and products that Dealer HD has to offer for their Valparaiso Mazda auto needs. Together, Dealer HD and Kennedy Mazda, are creating an auto marketing campaign for Valparaiso Mazda including the new Dealer HD website and additional resources such as live chat, new and used car video reviews and various SEM campaigns.

“I’ve been working with Tom Kennedy, Kennedy Mazda Owner, to create a relevant and effective marketing and advertising agenda for years and am excited for them to join our digital marketing family here at Dealer HD,” said Steve Sirt, Dealer HD Account Representative. “I have had the pleasure of starting from scratch with Tom Kennedy at their original Buick store, and have thoroughly enjoyed the success of the dealership over the years as it grew into Mazda and became a prominent Porter County business as Kennedy Mazda.”

Kennedy Mazda, proud Mazda Gold Cup Award winner, is an established dealership in the Valparaiso and other Indiana communities. Family-owned and operated by Tom Kennedy, your Valparaiso Mazda dealer believes in providing only the best in customer service and experience.

For any press inquiries, contact Erin O’Connor at 815.469.4555 x2439 or via email at erin@dealerhd.com.

 

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Dealer HD is an Automotive Marketing Agency developing and executing digital automotive marketing plans for clients nationwide. With innovative dealer websites, content creation, search engine marketing, search engine optimization, social management and text and email marketing capabilities Dealer HD creates successful campaigns for the modern marketing plan.  Dealer HD is located in Chicago’s southern suburbs.  For more information about how Dealer HD can elevate your dealership marketing visit:  http://dealerhd.com

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Presence At Every Moment of Truth

Wednesday, March 28th, 2012

It goes without saying that this has been the year of ZMOT (Zero Moment of Truth).  If you’re not sure what that is, I highly recommend getting a copy of Jim Lecinski’s book, ZMOT Winning the Zero Moment of Truth, put out by Google that explains ZMOT (free download here) and reading it as soon as possible. Its changed the marketing playbook for your dealership for good.

The Zero Moment of Truth comes when a customer is prompted by a stimulus to research and interact with your brand.  As automotive dealers, there are a number of different outlets that customers can reach your brand from. In Winning the Zero Moment of Truth, its shown that customers use 18 different sources before making a purchase decision.  How can you be sure you’re making a positive impression across all those sources?  Tie them together with a product that crosses all the boundaries.  Live Chat.

At the Digital Dealer 12 Conference next week, Contact At Once! Our auto dealer chat partner is giving a presentation to teach you how to be present during that essential zero moment with your customers.  Utilizing live chat on your website broadens your communication channels allowing you to experience those moments with customers and help shape their purchase decisions no matter where they are.

At Dealer HD we agree wholeheartedly with Ed and the Contact At Once! team. We believe that Live Chat is an essential tool for creating a clear communication channel across all your online channels. We’ve been looking for new ways to implement chat in more places and constantly improving chat’s implementation because it works. Our dedication to Live Chat led us to the creation of a completely new product based on the Contact At Once API, which we’re introducing at the Digital Dealer 12 Conference.

Dealer HD’s Behavioral Chat is a sophisticated chat program that listens to what customers are doing on your website and delivers chat requests that are personalized to them. Behavioral Chat results in less impressions, more clicks and better conversions.

If you’d like to stay updated on the official release of Behavioral Chat, stop by our booth at Digital Dealer (#1229) and follow us on Twitter, or like us on Facebook (or heck, why not both?)

We encourage you to sit in on the discussion with Ed Parkinson from Contact At Once! Wednesday at 10am, Session 203, Room Sebastian l-1.

 

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Dealer HD Develops New Behavioral Chat Product Powered by Contact At Once!

Tuesday, March 13th, 2012

(FRANKFORT, Ill.) – February 3, 2012 - Contact At Once!, the dealer chat software leader, and Dealer HD, an Automotive Website and Solutions Provider, today announced the immediate availability of a unique chat product that monitors the activities of the online shopper, and serves up highly targeted chat greetings. The new Dealer HD offering, Behavioral Chat, adds a layer of business intelligence logic to Contact At Once! Automotive Chat. This results in a highly relevant and proactive chat greeting which matches the shopper’s interest.

“We have partnered with Contact At Once! for many years and for a number of reasons. They provide the best overall chat customer service with the largest reach: Being able to be used on PC’s, Macs, mobile phones, iPads and numerous other portable devices. On the partner side, they have fantastic support and a well documented API,” Bruce Etzcorn, Dealer HD Director of Product Development said. “We built behavioral chat to increase conversations by delivering tailored messages directly to visitors using their shopping behavior.”

“Behavioral chat provides a way to serve chat greetings that truly reflect what the customer is looking for. As an example, if a shopper is looking at Ford F150s, a chat greeting could drop in that says ‘Our F150 Expert is here to Answer Your Questions.’ Our team has built and applied a layer of Dealer HD business intelligence logic which calls a request into the Contact At Once! system to deliver chat greetings which are attuned to shoppers’ specific desires,” Etzcorn concluded.

“It is gratifying to know that our partners are able to apply new and creative ideas that add value and functionality to our dealer chat products,” said Contact At Once! Founder and Executive Vice President, Marc Hayes. “By applying business intelligence to Contact At Once! chat, Dealer HD has added real innovation, resulting in a unique and compelling chat solution that will greatly benefit our mutual customers.”

Dealer HD Behavioral Chat powered by Contact At Once! is available immediately. Interested dealers may contact their Dealer HD account representative for additional information, or may call 866-222-7712 to schedule a demonstration.

About Contact At Once!

Contact At Once! is the leading automotive chat software provider and operator of the industry’s only dealer chat network connecting more than 9,000 auto dealers with the websites car shoppers visit most often. Adding Contact At Once! dealer chat software to a website typically increases a dealership’s sales conversations by at least 25%. Named to the Inc. 500 as one of America’s fastest growing businesses in August of 2011, Contact At Once! is headquartered in Atlanta, Georgia. For more information about the company’s auto dealer chat product, please visit:http://www.autodealerchat.com.

About Dealer HD

Dealer HD is an Automotive Website and Solutions Provider serving clients Nationwide. Located in the southern suburbs of Chicago, the Dealer HD team has over 100 years of combined automotive experience. Dealer HD provides customizable dealer web sites with a comprehensive admin tool that collects dealer leads, allows the quick and easy editing of website content, inventory modification and more. Dealer HD makes sure your dealer website is ready for mobile applications, social networking, and all future web innovations.

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