In our 1.13 update we’ve gone behind the scenes and updated our processes to create more SEO friendly websites. We’ve also added preferences that will allow you to customize your sites even further. Read more about the details of the 1.13 Update below.
We call them pretty; search engines will call them friendly. We’ve changed the URL structure on all vehicles on your website from a dynamic to a static structure. We now include search engine friendly keywords on the URL of every vehicle you view. Type, Year, Make, Model are all listed in your vehicle URL for greater keyword indexing capabilities.
Smarter Image Gallery
The image galleries we host on your websites have gotten smarter. Now each image in the gallery has a descriptive tag to help search engines process what each image illustrates. Since search engines cannot “see” the images, description tags help them decipher and properly index images. We will be continually adding descriptive text for all Image Libraries, providing even more indexable content for your vehicles.
For dealers tweeting their updated inventory we’ve made great strides. You can choose how often vehicles are tweeted — 15/30/60 minute increments and we’ve even created custom hash tags so your inventory will be searchable via Twitter with one click.
Our new texting product provides a unique text id for every car in your inventory. This allows you to advertise your entire inventory, run contests or promotions and get that Service Bay full!
Mobilize your inventory
Each vehicle in your inventory is assigned a unique code — customers can text the vehicle code to 89000 and they will receive a text with the pricing/options/details and a link to that vehicle on your website, allowing them to view photos and schedule a test drive!
These codes can be placed on your window stickers, print advertising, billboards and any other media.
Run Promotions and Generate Service Updates
You can set-up contests and promotions via text for dealership specials and giveaways. “Text ‘Contest’ to 89000″ could offer them a chance to win a new car or a free oil change, you decide and you run the campaigns right from the dealership.
Notify your service customers that their vehicle is ready for pick-up. Contact your customers with the convenience of a text to let them know their car is ready to head home. The possibilities are endless!
LEAD CENTRAL — Integrated Lead Manager
Combining the ease-of-use of our RIMS Admin and our lead capabilities we’ve created the LEAD CENTRAL Integrated Lead Manager. Lead Central is designed to manage leads from your website and all your 3rd party lead providers. Lead Central provides your dealership better lead management tools, documenting all correspondence between your customers and your sales staff in one centralized location. Send HTML mailers, log phone calls, schedule appointments, email vehicles to interested customers and create tasks to ensure that your employees are following up on the leads they are assigned. As Dealer HD website clients you can easily toggle between Lead Central and the RIMS Admin for complete access to everything you need. Do it all in one easy-to-use tool.