Social Networking – perhaps you’ve heard of it before, but are not quite sure what it means. We talk an awful lot about it here at Dealer HD. I understand we’re all on different learning levels when it comes to talking about social networking so here is a quick refresher course.
Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in schools or in the workplace, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other internet users to develop friendships and business relationships, too.
When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share a common interest such as hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.
Watch the video below for an awesome visualization.
Social networking plays a very important role in our industry. Myself and others use LinkedIn to connect with peers. I’ve created a facebook fan page for our business. I also have a personal Twitter account, as well as a company one.
Now as a dealer you can begin to create accounts and identities on the various social networks. You’ll begin to exist as a digital entity and allow customers to access you with their preferred social network(s). You might be thinking, “How does this help sell cars?” There are millions of consumers on social networks and they now have access to your digital dealership. They use these social networks EVERY DAY to connect with friends, family and to meet new people with similar interests.
Imagine having your banner ad displayed for the people in your local area for a fraction of a cost of traditional media. Imagine customers becoming fans of your dealership on Facebook. Post a bunch of vehicle specials and they instantly see the cars on their main Facebook page. Imagine sending out a “Tweet” on Twitter about a vehicle special and having customers check out your website because of it. Imagine hiring your next General Manager via LinkedIn instead of paying thousands of dollars to advertise in the newspaper.
We’re going to delve more into these topics in more detail in the coming weeks and months. We’ll transform you from internet beginners to internet professionals. So sit back, relax and stay tuned.